A Packaging Design Firm Taking An Integrated Approach.
Effective packaging design works hard for your brand, creating a human connection, conveying your brand's promise, and—most importantly—building trust. In short, your packaging design plays a crucial role in not only functionality but also in marketing. At Motiv, our packaging design firm prides ourselves as responsive partners who collaborate with companies to design product packaging that embodies the ideals of beauty, practicality, honesty, and sustainability.
Our Work
With over twenty years of experience, we work closely with our clients, collaborating with them to help deliver beautiful and functional product packaging design.
Packaging Design Services
Packaging design is a multidisciplinary field that combines aesthetics, functionality, and regulatory compliance to create one-of-a-kind solutions. It’s a critical element of marketing and product development, and we take pride in creating packaging that becomes a true part of the brand experience. We address complex problems and strategic initiatives through innovative product design and packaging development.
Innovative packaging for products that embodies the ideals of practicality, honesty, sustainability, and extendibility.
Much more than a logo or a tagline, the most unforgettable brands connect with audiences in a visceral way through experiences.
Consumers expect more rewarding in-store experiences. We understand the intricacies and unique challenges of working with different retailers across a wide range of industries.
Packaging Design Capabilities
- Structure development
- Graphic design
- Information architecture
- Messaging
- Illustration & photography
- Out-of-box product experience
- Production
"At Motiv, we apply design disciplines and management, with particular emphasis on building brands from creating the initial brand strategy to tactical implementation. I feel that's what sets us apart from other packaging design agencies"
Bill Sterling
Principal of Motiv
Packaging Design Across Major Product Categories
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Our Packaging Projects
From Our Blog
Read the latest packaging design insights from our blog.
Let's Start Your Packaging Design Project
Imagine what we can do together. Connect with us for your next packaging design project.
Receive a custom evaluation of your product packaging design and achieve higher brand visibility, increased sales and more satisfied customers.
Packaging Design FAQS
Packaging design ties together form, structure, materials, color, imagery, typography, and regulatory information with additional design elements to make a product suitable for sale. To put that into a simpler form: Your packaging is an element of your marketing strategy.
A well-designed package can make consumers purchase a product regardless of other less-expensive substitutes. Typically, product packaging is linked with the product’s quality and legitimacy. Based on our experience, consumers tend to be convinced of the product’s quality based on the attractiveness of the packaging design.
The “out-of-box” experience is a brand’s first impression a customer gets of something they bought when they take it out of packaging and start to use it. This experience covers the unboxing, product setup, and initial use of a product.
At the highest level, our process is highly collaborative. Our packaging design company will begin by reviewing a brief document from the client. We then discuss it with them to better understand the consumer/user needs, packaging requirements, marketing plan, brand guidelines, schedule, budget, and other relevant factors. After that, we develop a detailed, phase-by-phase proposal to meet the specific needs and objectives of the client.
When we engage with a customer, the following items are helpful for getting started:
- A Non-Disclosure Agreement (NDA)
- Product brief and specifications
- Consumer Feedback
- Any market research
- Go-to-market strategy
- Any existing messaging and branding
Once we have this information, you can reach out to our packaging design firm to get started with your project.
Additional Services
We offer a number of product and packaging design services.
Get Started With Our Packaging Design Firm
Connect with our packaging design firm to get started with your next project.
Reach Out to Our team
Connect with a product and packaging design expert at Motiv to get started with your next project.