A packaging redesign is more than just colors, fonts, shapes and graphics; it's a strategic move to align your packaging with your brand's evolving identity, consumer preferences, and market trends.…
Over the past five years, the use of sustainable packaging has picked up in consumer-packaged goods. As a packaging design firm, we often hear the following requests and questions: “We want…
Your brand’s packaging is more than just a container—it's a powerful tool for storytelling and customer engagement. At Motiv, we recognize that the unboxing experience serves as a pivotal touchpoint…
These days, consumer product companies are doing everything they can to distinguish themselves from their rivals. Beyond the product itself, the out-of-box experience (OOBE) has emerged as a crucial element…
How Motiv & Andrews Cooper Reinvented Petfood Packaging (Hint: We Eliminated the Packaging) Breaking the Mold At Motiv, we’re big fans of collaboration when it comes to sustainable product solutions…
As more consumers recognize the damaging effects that sun can have on unprotected skin but still want to have that sun-kissed look and feel, Hawaiian Tropic wanted to launch a…
Founded by a team of Pediatricians, Healthy Heights offers nutritional products that help enrich children’s lives. To address their expanding line, Motiv created an updated identity to better reflect the…
Motiv helped Singer break the sea of category sameness with fresh industrial and packaging design for their new SteamCraft line of professional irons. With OnPoint™ tip technology, these unique irons…
Whether the design task involves a product or packaging, most often our goal is to create enduring solutions that will stand the test of time; not only to amortize product…
Most small and medium-sized manufacturers, regardless of the product category, simply don’t have the financial resources to support sustained advertising/promotional campaigns. In terms of establishing brand awareness and driving top-of-mind…