Top Factors When Designing The Packaging of a Product (Study)

Your brand’s packaging is more than just a container—it's a powerful tool for storytelling and customer engagement.  At Motiv, we recognize that the unboxing experience serves as a pivotal touchpoint…

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Canidae – Reinventing the Retail Experience

How Motiv & Andrews Cooper Reinvented Petfood Packaging (Hint: We Eliminated the Packaging) Breaking the Mold At Motiv, we’re big fans of collaboration when it comes to sustainable product solutions…

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Design to help you look good

As more consumers recognize the damaging effects that sun can have on unprotected skin but still want to have that sun-kissed look and feel, Hawaiian Tropic wanted to launch a…

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Nutrition never looked so good

Founded by a team of Pediatricians, Healthy Heights offers nutritional products that help enrich children’s lives. To address their expanding line, Motiv created an updated identity to better reflect the…

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New design sews up category leadership for Singer

Motiv helped Singer break the sea of category sameness with fresh industrial and packaging design for their new SteamCraft line of professional irons. With OnPoint™ tip technology, these unique irons…

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Three Ways to Create Enduring Product Design Solutions

Whether the design task involves a product or packaging, most often our goal is to create enduring solutions that will stand the test of time; not only to amortize product…

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Small Companies Can Level the Retail Playing Field

Most small and medium-sized manufacturers, regardless of the product category, simply don’t have the financial resources to support sustained advertising/promotional campaigns. In terms of establishing brand awareness and driving top-of-mind…

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