Coravin
Don’t call this a corkscrew. For wine aficionados, the Coravin wine system is a technological marvel sent from the gods. Coravin, a start-up looked to Motiv to refine and develop its brand, product design, packaging, and merchandising for launch.
Great Ideas, Corked
The Coravin Wine Access System gives you the freedom to pour a glass from any bottle, any time. Trusted by sommeliers all over the world, the system injects pressurized argon gas through a tiny hole in the cork, keeping the wine safe from oxidation. Motiv helped Coravin take the leap from concept to reality by helping them refine all user touchpoints on the device for improved ergonomics and aesthetics. We also designed a distinct package and merchandising system to help elevate the product at retail. Motiv is proud to be Coravin’s trusted source for product, package, merchandising, and out-of-box experience design.
Recognition & Awards:
GQ Magazine just included Coravin in its 2015 “Best Stuff” list of 25 great products.
GQ Magazine included Coravin in its 2015 “Best Stuff” list of 25 great products. The Coravin Wine System’s transformational technology gives you the freedom to pour and enjoy a glass of wine, without pulling the cork, protecting the wine from oxidation. Our product design firm is honored to have played a role in the Coravin success story.
Client Spotlight: Coravin
Coravin was founded by Greg Lambrecht, a medical device inventor and executive with a passion for wine and innovative technology. Greg was inspired to bring those two worlds together to create a product that allowed him to enjoy glasses of wine without committing to the whole bottle. Motiv helped Greg commercialize the Coravin System, so that Greg could share his transformational product with wine enthusiasts, restaurants, wine stores and wineries around the world.
