Motiv helped Singer break the sea of category sameness with fresh industrial and packaging design for their new SteamCraft line of professional irons. With OnPoint™ tip technology, these unique irons…
Motiv helped NutriBullet update the overall design language for their new line of personal blenders. As the world’s leading personal blender brand with over 40 million happy customers, NutriBullet has…
The industry standard used to be that brands establish themselves then strategically integrate into consumers' lives, but recently we’ve seen a role reversal in this process. Rather than brands barging…
Motiv worked with Cholula Hot Sauce to respond to the incredible challenges now facing the foodservice industry. To help operators enhance consumer confidence in-store, our Boston product design firm was…
I don’t remember a feeling of denial—only dread. It was Monday, March 16 and we had just made the decision to have our employees work from home. In a very real…
In the second part of our webinar series titled “Intellectual Property and Branding for Startups: Legal and Design Best Practices, and Real World Considerations,” a seasoned entrepreneur from startup Revolution Cooking…
Christina reviews a number of issues facing companies looking both to establish trademarks as well as those needing enforce and protect them. We invite you to read her interview, and…
Neil P. Ferraro brings a unique perspective to his work as a patent attorney. He is a former mechanical engineer that also holds five product patents for work that was done…
Motiv was recognized by the Industrial Designers Society of America (IDSA) at its 39thannual IDEA Ceremony and Gala in Chicago, as a recipient of an IDEA 2019 Award for its…
Kay Allison is a legend in the marketing world. She’s been a senior executive at big name consultancies like J. Walter Thompson, and run her own highly successful agency, The…