A packaging redesign is more than just colors, fonts, shapes and graphics; it's a strategic move to align your packaging with your brand's evolving identity, consumer preferences, and market trends.…
Over the past five years, the use of sustainable packaging has picked up in consumer-packaged goods. As a packaging design firm, we often hear the following requests and questions: “We want…
Motiv, a leading product design & development firm, is thrilled to announce its recognition with multiple GOOD DESIGN Awards, one of the most prestigious accolades in industrial and graphic design.…
Your brand’s packaging is more than just a container—it's a powerful tool for storytelling and customer engagement. At Motiv, we recognize that the unboxing experience serves as a pivotal touchpoint…
Walk into any store or scroll through the ads on social media and it’s clear that consumer products are vying for your attention like never before. Branding, logos, iconography, typography—they’re…
Boston-based design firm Motiv is thrilled to announce their client nutribullet® has received the prestigious and coveted Red Dot Award for Product Design for the Ultra blender. The Ultra expands…
Our philosophy at Motiv is that user experience is a big umbrella covering all user interactions consumers have with a company. It goes beyond the product experience, permeating deep into…
In our previous post in this series, we shared how Motiv scours the world seeking inspiration for What’s Next. After that, our job is to understand trends at such a deep…
These days, consumer product companies are doing everything they can to distinguish themselves from their rivals. Beyond the product itself, the out-of-box experience (OOBE) has emerged as a crucial element…
We’ve joined Wolf Greenfield for their latest episode of IP Talk In the latest episode of IP Talk, Wolf Greenfield is joined by co-founders Greg Besner and Leslie Hsu of…