Boston-based design firm Motiv is thrilled to announce their client nutribullet® has received the prestigious and coveted Red Dot Award for Product Design for the Ultra blender. The Ultra expands on the essence of the original nutribullet® blender—increasing the wattage, adding more durable blades, and featuring a new intuitive illuminated interface, all wrapped in a sleek new housing.
“We crafted an intuitive, touch-capacitive user interface for the Ultra blender,” explains Steffen Koury, Motiv’s Director of Product Design. “The controls seamlessly emerge upon securing the container to the blender, presenting an elegant profile on the counter that’s effortlessly cleanable.”
Powered by a 1,200-watt motor tuned to produce a lower-frequency sound, the nutribullet® Ultra cleverly features an interface that illuminates as the cup meets the power base. Despite its power and innovative features, the Ultra’s streamlined profile takes up minimal space in the kitchen and brings innovative design into consumers’ homes.
“Environmental sustainability is a shared value of nutribullet® and Motiv,” says Bob Finnance, Executive Vice President, Product Development at Capital Brands, LLC . “We chose Tritan Renew because it’s exceptionally durable and made with 50% certified recycled content. It’s also BPA-free, shatter-resistant, and dishwasher-safe. It really proves that a product can be premium, durable and easier on the planet with zero compromise.” With four out of five U.S. consumers saying they’d be more loyal to brands using recycled plastics in their products, the choice also makes sense financially.
“In addition to the exceptional blending performance delivered by the 1,200-watt motor and titanium-coated stainless-steel blades, the on-the-go cups offer a delightful experience,” explains Koury. “Featuring an ergonomic drink spout and integrated carry loop, they enhance convenience and portability.”
The renowned Red Dot Award for Product Design was established in 1955 and honors products that impress with their exceptionally high design quality. The Red Dot jury presented the award for the nutribullet® Ultra for achieving the highest marks in four categories: quality of function, quality of seduction, quality of use, and quality of responsibility.
“Winning the Red Dot Award is a testament to nutribullet®’s dedication to innovation as the brand strives to make nutrition fun, quick, and easy,” says Finnance. “We’re honored that they continue to rely on Motiv to turn their vision into reality.”
Explore other award-winning Motiv innovations here.
