Motiv helped Burris design their new Oracle X Rangefinding Crossbow Scope – the first and most advanced optic for crossbows on the market. The goal was to create a bespoke look and feel for this new-to-the-world scope that distinguishes it from those used for rifles. Oracle X features one-touch range finding controls that instantly display the distance point to the target and provide an exact aiming point factoring in the angle of your shot. Oracle X will be launching in retail in early June 2021.
At Motiv, we are an integrated product design firm that takes an integrated approach to growing brands to collaborating with companies across a variety of industries, including outdoor product design.
