At Motiv, marketing strategy and brand development are complementary processes that draw on the talent and expertise of all our disciplines.
The process begins by capturing a "big picture" view of the market including an evaluation of the competitive landscape, client business plans, visual audits, product assessments, consumer insights and more. We then work intensely with our clients to create the market positioning, brand value proposition, and an innovative product offering. During the process, we deliver strategic marketing recommendations that range from product features to channel strategies.
Our efforts give our clients an edge in the market and multiple tools for long-term success including: guidelines to define and drive the brand, carefully created go-to-market strategies and design metrics to objectively measure future brand, design, and marketing initiatives.